A new year represents new beginnings and possibilities! It’s the perfect time to reinvigorate your personal brand, reinvent your professional image, and present the best version of yourself both online and in person. Follow these 9 tips to refresh your brand for the new year.

1. Get Professional Headshots

In this social media savvy world, a fresh professional headshot that reflects who you are right now is essential for business success. Update your profile photo across all platforms. Show the authentic YOU with confidence and approachability. Annual headshot updates keep your brand current and speaks to your ideal customer.

2. Carefully Craft Your Social Media Bio’s

Whether it’s your website, social media or business cards, update your bio to impress. Reflect on your core values, passions, and skills. Focus on how you can solve your customers problems. What’s in it for THEM? End with an easy call-to-action.

3. Define Your Niche

Reevaluate your niche and area of expertise as your career evolves. Reflect this specialization in your branding, profiles and content to establish authority. Is your offering clear and simple?

4. Review Your Brand Messaging

Revisit your branded messaging, taglines and value propositions. Tweak language to resonate with your goals for the new year. Stay on brand in your marketing, communications and all social media…even your personal posts!

5. Update Headlines

Freshen up your LinkedIn headline, email signature and other titles with new keywords. Summarize who you are as a professional right now and what benefits it brings to your customer.

6. Expand Media Gallery

Showcase your diversity of skills and interests by updating visual content across networks. Include portfolio work, events, hobbies and more. Great visuals show what you have to offer new and existing customers.

7. Update your Google profile.

Learn how Google My Business has a great impact on your online presence. Post new and updated images. Create an offer or update your profile posting news and events in the new year.

8. Purchase a smart business card using tech to network.

Become familiar with current technology to increase your networking. Smart business cards from DOT or Popl will create powerful and easy connections to everyone.

9. Remember Your Worth

Know your value. Approach your brand from a place of confidence and purpose. When you feel empowered, it shows.

A personal brand refresh helps you put your best foot forward online and off, establish authority, and own your expertise entering this new year. Implement one or two of these strategies every quarter to keep your brand feeling fresh and powerful. Here’s to your success in the new year!

P.S. We’re here to help! Give us a call to start the new year out right with an updated, professional headshot.