Spring Cleaning Your Online Presence
The spring season is a time of renewal in nature and in our lives. It’s also the perfect time to clean up and update your personal brand across your online profiles.
Follow this spring cleaning checklist to refresh your online presence:
Update Your Headshot A new professional headshot instantly levels up your profile. Replace old, grainy or casual pictures with one that reflects who you are today.
Craft Your Bio Tighten up your bio to impress site visitors. Showcase credentials, skills, passions and personality. Have a call-to-action.
Review All Social Accounts Google yourself to find old or duplicate accounts to delete. Tidy up the accounts you use regularly.
Check LinkedIn Profile Update your LinkedIn headline, experience, education, skills and recommendations. Optimize to be found.
Expand Media Gallery Showcase your best photos, presentations, videos and more in your LinkedIn media gallery.
Update Website Bios Refresh “About Us” pages and staff bios on your company and personal websites.
Connect Networks Interlink your Twitter, Facebook, Instagram accounts to cross-promote content.
Set Google Alerts Get notified when you or your company are mentioned online. Monitor reviews.
Automate Posts Schedule updates and re-sharing to make the most of your content across networks.
Review Accessibility Check that your profiles and content meet accessibility standards for all abilities.
Revisit your online presence this spring and implement some housekeeping for better brand consistency and discoverability. You’ll put your best face forward!
Let us know if we can help!
